Problem: Create a brand for a minimalist wallet company. The client was one of the toughest I've ever had — because it was me.
Constraint: The brand had to read quickly, feel gender-neutral, and avoid coming across as pretentious or bougie — while still carrying a real sense of quality and style. I wasn't even sure yet who the core customer was.
Solution: I didn't overthink it. I sat down, drew the components, and liked what came out. The logo is essentially just that drawing — what you see is what I made.
Result: The mark translated perfectly into a leather stamp, which ended up being the real test of whether it worked.
Somewhere around 2015, after being inspired by an online ad for a minimalist wallet, I had the bold thought that I could do so much better. With zero experience in leatherworking, I grabbed a few scraps and began prototyping, making, and using my own designs.
What came out of that process was incredibly rewarding. Most designers strive for a quality finished product, but it’s the process of getting there where the real reward lives.
I gifted a few wallets to friends and family, and with their encouragement, I now run a small business built around this simple, essential piece. It carries what you need—so you can leave the out all the unnecessary filler.