Problem: Promote a major team roping event.
Constraint: Very little to work from going in. The client wanted "rustic," pointing toward a classic rodeo promotional feel, without much more direction than that.
Solution: I designed a patch-style header that evoked classic rodeo badges, kept the background clean aside from a slightly worn, distressed texture, and added a rustic border for visual interest. Event info sat clearly against that backdrop, easy to read at a glance.
Result: The client was pleased enough with the outcome that we went on to design flyers for the next Gold Rush event as well.
